MuseumOTT made a strong impact at SITEM Paris 2026, one of Europe’s leading events for museum innovation and cultural technology, presenting its vision for the future of digital engagement in museums and cultural institutions. Through its participation, MuseumOTT showcased how audiovisual platforms can help museums expand beyond physical spaces, transforming into dynamic digital channels that connect with audiences anytime, anywhere.

As part of SITEM, ebantic hosted the workshop “The Museum as a Digital Channel: Building a Sustainable Audiovisual Strategy”, featuring Pep Rúbies, Senior Non-Executive Adviser at ebantic, and David Diaz, Head of Digital Development at Guggenheim Museum Bilbao. The session explored how museums can build sustainable audiovisual ecosystems that strengthen audience engagement, extend cultural reach, and create long-term digital value.

From concept to presentation, ebantic’s participation at SITEM reinforced a powerful message: digital transformation in museums is no longer just about digitizing collections or content—it is about rethinking how culture is distributed, experienced, and shared. MuseumOTT demonstrated that technology, when combined with strategic storytelling and user-centered design, can elevate the museum experience and create meaningful connections with audiences worldwide.

SITEM Paris 2026 confirmed a growing industry shift: the museum is no longer just a space—it is a channel.