“EMSY” is the brand refresh of “El Mensaje Soy Yo,” a textile enterprise. “EMSY” serves as a reference for the Spanish-speaking LGBTQI+ community in custom T-shirts.
Ausgang Studio was responsible for developing the design and creativity of the T-shirts for the entire seasons. The studio developed the online stores, as well as all the digital marketing campaigns that the project always demanded.
Typically, the retail sector represents the most common form of online commerce and the bulk of e-commerce stores.
Together, a solid visual identity and a well-defined branding strategy helped establish 'EMSY's presence in the market and foster customer loyalty.
