Ausgang Studio collaborated with Juan Ricci, consultant and Head of Image and Communication for the three main auditoriums of La Usina del Arte, a cultural powerhouse located in the heart of La Boca, Buenos Aires. Under the administration of Horacio Rodríguez Larreta, the venue became a flagship of the city’s cultural policy, hosting a rich and diverse musical program that spans classical, contemporary, and experimental genres.

Our work focused on developing the visual and communicational identity for the concert halls and their seasonal programming. This included branding systems, signage, editorial materials, and digital assets that reflect the architectural grandeur and artistic ambition of the space. Housed in a restored early 20th-century power station, La Usina del Arte is now a beacon of urban regeneration and cultural innovation.

The project was part of a broader initiative to position Buenos Aires as a global cultural capital, blending heritage with modernity, and making music accessible to all audiences.