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CLIENT
Gobierno de la Ciudad de Buenos Aires
ROLES
Director of Image and Communication
INDUSTRY
Entertainment

The Usina del Arte is a cultural center with performance halls located in the building of the old Don Pedro de Mendoza Power Plant in the La Boca neighborhood of Buenos Aires.

Consulting in Image and Communication

Juan Ricci (Founder of Ausgang Studio) was responsible for translating his knowledge in the European setting, leveraging his extensive experience with the studio, and applying it to serve the Usina del Arte and its activities.

LA USINA DLE ARTE | BUENOS AIRES

Music, visual arts, dance, gastronomy, and more offerings for the whole family.

Turned into an architectural icon for the cultural activity of the City of Buenos Aires and a neuralgic and emotional center of the Arts District. It offers a varied cultural program including music, visual arts, gastronomy, workshops in both in-person and virtual formats.

"A LA MESA" | LA USINA DEL ARTE

Ausgang Studio was in charge of the Creative Direction of the gastronomy cycle.

Once a month, on a single night, guests could enjoy a masterclass in cooking and taste the dish accompanied by good music. New and original flavors would be in the hands of the most renowned chefs in the Argentine culinary scene.

GRAPHIC DESIGN | PRINT & ONLINE
Visual materials for the full promotion of the cultural center.